Avito.ru & GBC Team

Industry

E-Commerce

About the company

Avito.ru is a Russian classified listings website with sections devoted to general goods for sale, jobs, real estate, personals, cars for sale, and services. It is the most popular classifieds site in Russia and the second biggest classifieds site in the world after Craigslist. In January 2019, it had more than 10.3 million unique daily visitors. On average, Avito's users post more than 500,000 new ads daily, and the overall ads are about 50 million active listings.

Case

Avito needed an automation tool for their B2B call center. GBC Team performed optimization of support and sales processes, automation of ticket-management system using all platform tools, and website and computer telephony integration (CTI).

Results

Service Cloud helps Avito to boost their revenue by improving the efficiency of sales and support reps and automating many routine processes. The client received a system which is user-friendly, easily scalable, flexible, and easy to maintain. Avito was able to reduce the number of staff assigned to CRM maintenance from 10 to 4 people.