PropellerAds & GBC Team
Internet / Media
About the company
PropellerAds is an AdTech company, providing powerful performance marketing solutions on a global scale. Founded in 2011, the company rapidly became the leading popunder traffic network, and then expanded into the native advertising world, growing into the most high-end Adtech platform.
The main objective was to implement a single application designed for all teams including:
- Analysts that gather and convert leads;
- Specialists that support client relations;
- Account managers that keep track of customer traffic and help them optimize and increase it.
The system was launched in 2 months for 3 teams incl. analysts, hunters and account managers. All users substituted Excel with Salesforce. In the following 2 months, PropellerAds already had reliable data on customer traffic, which has helped them to increase revenue through cross-selling and excellent customer service.